marketing for colleges

Higher Education Marketing: 5 Smart PPC Advertising Strategies

From the moment a prospective student embarks upon the journey of researching options for higher education, there is incredible opportunity to provide branded and relevant information that will guide them along their decision making process. A U.S. Custom Education study performed by Compete, Inc. found that nine out of ten education researchers begin with an open mind, not being certain which school they want to attend. In a highly competitive market, reaching prospects immediately with the information that they desire is crucial.

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